There are lots of ways to market your lawn care business. some are working great! Some are becoming outdated (sorry yellow page companies).
Two of my favorite ways for getting new customers for your lawn care business is by using full color door hangers and postcards.
In case you don’t know, you can’t put postcards in mailboxes. (That’s illegal.)
What you can do is put out door hangers in areas where you know people pay to have their lawn work done. You can buy very high quality, glossy, full color door hangers for almost next to nothing when you buy them in volume. The best way I’ve found is to have a few different door hangers…One for mowing, one for low voltage lighting, one to tell about our fertilization services, etc. I can pay high school kids or local college students to put out the door hangers for me. When we spend money marketing this way, it’s pretty easy to know if it is effective. You can measure your results by tracking how many phone calls you get / jobs you get from the areas you put out the door hangers.
Along these same lines are postcards. With postcards I can buy a small mailing list of a neighborhood, homes in a certain zip code, or all of the houses withing a certain radius of any given address. Both post cards and door hangers seem to work equally as well for our lawn care business.
If you think about what a customer is worth to you over the course of a year , easily hundreds of dollars and in some case thousands, marketing with really nice full color marketing materials like these is really a bargain!
I hope this has given you some ideas and gets you thinking about using postcards and door hangers for your lawn care or landscaping business.
